CoolToonz; SEM

Search is one of the main ways in which people discover content online across the world. Ranking higher in search engines can lead to an increase in traffic to a website or any online destination.

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

Search Engine Marketing is When setting up a campaign and run Google Ad words campaign to. The methodology includes:

1. Conduct keyword research and select a set of keywords related to their website or product;
2. Select a geographic location for the ad to be displayed within;
3. Create a text-based ad to display in the search results;
4. Bid on a price they are willing to pay for each click on their ad.